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About Us

Plimsoll Publishing Limited are experts in the field of company and industry financial analysis providing a single-page snapshot analysis of business performance that accounts alone struggle to give.

Established in 1987, Plimsoll provides busy managers with a set of tools to monitor the financial welfare of their company, their rivals, or those they wish to acquire. Plimsoll sells over 1,600 industry specific reports that analyses individual company performance alongside key industry trends and developments. The reports are used to assess the attractiveness of potential acquisitions, gain better understanding of a market and identify sound companies with whom to trade.

Our company name, 'Plimsoll', refers to Samuel Plimsoll, best known for introducing a safe loading line for merchant ships in the 19th Century. The visual principle invented by Samuel Plimsoll, to ensure the safe loading level of ships, was the inspiration to the founder of Plimsoll. Don Turkington saw that a similar method could be used to give early warning signs of danger within a company. He wanted a standardised model which would indicate to the reader the financial wellbeing of any company, without the need for specialist knowledge. Based on extensive research to identify the most responsive financial ratios the Plimsoll Model was created.


The most important part of the model is the Plimsoll Chart. This powerful chart gives an immediate evaluation a company's overall financial performance and shows whether it has declined or improved over the last year. Such is the power of the Plimsoll Chart, nine out of ten previously failed companies had a low and falling line on this chart up to two years prior to their demise. Other charts and comments included on each company's individual page of analysis will draw your attention to areas of strength or weakness.

Plimsoll analyses every industry worldwide. Country specific industry analysis is available for the UK, France, Italy, Spain, Germany, Russia, South Korea and the Nordic Regions. In one language and currency, Plimsoll World reports provide global and continent industry analysis.

Built over the company's life-time, Plimsoll prides itself in its 1600 different niche industry titles. Using industry lists, directories and customer recommendations Plimsoll's multi-lingual team continue to build and update existing industry analysis titles suitable for you. Plimsoll will open your eyes to results of businesses slightly outside your immediate sphere if we believe it's relevant.

Plimsoll isn't a typical rating agency and has never been influenced by fashions in finance or banking. After the financial crisis, Plimsoll ratings have perhaps the most gravitas and authority of all. Plimsoll doesn't waste time on downgrading countries when it can analyse over 1600 sectors and industries that make up the economy of the world and that you can relate to. Based on company accounts filed at Companies House, the standardised Plimsoll Model exposes trends in company performance uninfluenced by opinion.


Traditionally provided in paper or PDF for a one off task, Plimsoll has recently revolutionised the way industry and financial analysis is reported. TALAT - or Take A Look At That - is Plimsoll's new online Tool and is updated monthly as companies file accounts. TALAT will tell you everything you need to know about the market, your business and fellow competitors. TALAT allows you to be the first to spot acquisition opportunities, company failure and up and coming companies in your market.

So empower yourself and search for an industry title on your industry for an annual fee of just £549+VAT. Remember we are here to help if you can't find your niche industry.

Customer Testimonials

quoteSometimes you have to look beyond the business headlines. We regard Plimsoll as the industry intelligence experts. Plimsoll industry reports tell us the whole story.quote